Garcia will report on to FremantleMedia CEO Cecile Frot Coutaz. She is charged with the strategic imaginative and prescient and general administration of the enterprise, in addition to growing and producing programming for broadcasters out there.
Garcia beforehand served as CEO for Spain and Portugal of Plural Entertainmemt. a part of Spain’s Prisa Group, and as CEO of Notro TV.
With TV promoting plunging about 50% from a 2007 pre-crisis peak, Spain’s TV market has seen big restructuring lately with manufacturing budgets in the reduction of to the bone. In such a context, Garcia who was behind actuality TV present “Hermano mayor” and novela adaptation “Belmonte” – is a key asset to an organization looking for to discover manufacturing alternatives not just for its personal profit but additionally that of its broadcaster shoppers as nicely.
“Having a presence in Spain is a vital step in FremantleMedia’s development technique for southern Europe,” mentioned Frot-Coutaz.
“Nathalie’s spectacular monitor file in understanding the Iberian tv market and her experience working with key broadcasters to develop profitable originations and native format productions might be invaluable in serving to us to achieve a foothold on this market, as we search to broaden our world presence additional,” she added.
Garcia added: “FremantleMedia has a worldwide repute as a top quality tv producer with a global community of manufacturing places of work that feed and provide each other. I’m very a lot wanting ahead to working with such a world enterprise, serving to to construct FremantleMedia Espana’s operation. I can’t wait to work with native broadcasters on FremantleMedia’s spectacular catalogue of manufacturers like ‘Household Feud,’ ‘Acquired Expertise,’ ‘The X Issue,’ ‘Idols’ and ‘The Value is Proper’ with a purpose to construct a 360 diploma enterprise that encompasses tv and digital.”
At Notro TV, Garcia produced “Physician Mateo,” a Spanish model of the U.Okay.’s “Doc Martin” which, set in an beautiful Spanish north-coast fishing village, posted wholesome prime time ranking for industrial broadcast community Antena 3. Garcia initially got here to note as SVP distribution and manufacturing for Sony Footage Tv Worldwide, the place she created Sony´s TV workplace within the territory, heading up the corporate for 10 years.
Emiliano de Pablos contributed to this report