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Coalition of business leaders launch ‘Safe Southern Utah’ campaign to boost consumer confidence – St George News

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October 6, 2020
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Coalition of business leaders launch ‘Safe Southern Utah’ campaign to boost consumer confidence – St George News
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St. George Metropolis as seen from the Dixie Rock/Sugarloaf formation at Pioneer Park, St. George, Utah, July 2016 | Picture by Mori Kessler, St. George Information

ST. GEORGE — In an effort to advertise the well being and security of residents and strengthen the St. George space economic system, the St. George Space Chamber of Commerce and a broad coalition of native enterprise leaders has launched the “Protected Southern Utah” marketing campaign.

Becoming a member of the chamber on this marketing campaign are quite a few native companies and organizations, together with the Southern Utah House Builders Affiliation, the Affiliation of Common Contractors of Utah, Canyon Media, Larger Zion, Intermountain Dixie Regional Medical Middle, SkyWest Airways, Watts Development, Dixie State College, Southwest Utah Public Well being Division and others.

Companies who take part within the marketing campaign decide to observing the next finest practices in worker and client security:

  • Guarantee staff are carrying face masks and different private protecting gear when wanted.
  • Observe social distancing, together with spacing clients or shoppers in line with state tips.
  • Examine staff day by day for COVID-19 signs.
  • Promote wholesome hygiene, together with frequent handwashing.
  • Clear high-touch surfaces steadily.

“Companies who take this pledge will obtain a ‘Protected Southern Utah Badge’ and informational posters to show on their property in addition to supplies to tell clients about precautions that the enterprise is taking to maintain each staff and clients protected,” Chamber of Commerce President and CEO Don Willie stated in a press launch. “This marketing campaign helps us shield the general public whereas shifting our economic system ahead – it’s about constructing client confidence.”

The Safe Southern Utah website can even embody sources, grants and guides that can assist companies navigate the pandemic. The marketing campaign can even make the most of social media and the hashtag #SafeSouthernUtah to spotlight how eating places, outlets, accommodations and different venues are retaining clients and staff protected.

In a UtahPolicy.com/KUTV ballot carried out earlier this 12 months, solely 58% of Utahns indicated that they felt comfy consuming out, 60% felt comfy staying in a resort and 38% felt comfy going to a fitness center. A Vacation spot Analysts research reported by Larger Zion indicated that fall vacation journey is projected to be roughly half of what it was in 2019, with 45% of respondents stating they’re “not able to journey” and 30% of respondents expressing “some hesitation” about touring.

A flyer describes the “Protected Southern Utah” marketing campaign. | Picture courtesy of the St. George Space Chamber of Commerce, St. George Information | Click on on picture to enlarge

Whereas total air journey has skilled demand disruption nationwide, St. George Regional Airport has recovered much better than the nationwide common. Nationwide developments present modest TSA screening restoration at about 32% by September, whereas St. George Regional had recovered at nearly 80% throughout the identical month. Based on SkyWest Airways, this restoration is largely to the well being and security measures put in place to reinforce buyer confidence.

“The airline trade has taken great motion to make sure the well being and security of our folks and clients all through their travels, and we all know these measures are efficient,” SkyWest President and CEO Chip Childs stated. “We’ve got enhanced cleansing procedures on each flight, together with Electrostatic Disinfectant Spraying, necessary face coverings, crew and buyer self-assessments, and extra. In some ways, there’s by no means been a safer time to fly. We respect the Protected Southern Utah marketing campaign for persevering with to encourage confirmed practices for native well being and security.”

Along with highlighting companies, the Protected Southern Utah marketing campaign invitations neighborhood members to patriciate by sharing what they’re doing to maintain others protected. Neighborhood members are invited to obtain the official #SafeSouthernUtah pledge signal from www.safesouthernutah.com and handwrite what they’re doing to maintain their household, buddies, neighbors, companies and others protected.

“The ‘Protected Southern Utah’ marketing campaign strikes stability between public well being and financial vibrancy,” stated Mitchell Cloward, administrator at Dixie Regional Medical Middle. “We encourage all companies to take this pledge and do their half to maintain their staff and clients protected.”

Companies fascinated with collaborating within the “Protected Southern Utah” pledge can take the pledge online. After finishing the pledge, companies can decide up their “Protected Southern Utah” signage packet on the St. George Space Chamber of Commerce between 10 a.m. and 5 p.m. weekdays.

“We invite all members of our neighborhood to take part on this marketing campaign nonetheless they’ll,” stated Brad Buhanan, chairman of the St. George Space Chamber of Commerce Board of Administrators. “Beating COVID-19 and restoring our financial energy will take all of us.”

Companies can inquire in regards to the marketing campaign by emailing info@stgeorgechamber.com.

Press releases and information ideas could also be despatched to information@stgnews.com.





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Tags: boostBusinesscampaignCoalitionconfidenceconsumerGeorgeLaunchleadersnewssafeSouthernUtah
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