Google is asserting a giant rebranding and redesign for its suite of workplace apps at this time, rebranding G Suite with a brand new identify: Google Workspace. Together with the brand new branding for the product that encompasses Gmail, Docs, Meet, Sheets, and Calendar are new options designed to make all these merchandise really feel like they’re extra built-in with each other. Google can be altering up its pricing tiers only a bit, including a brand new “Enterprise Plus” degree with extra system administration options.
For instance of the brand new options, a Chat window can spawn a brand new doc for everyone within the group while not having a brand new tab. And in Google Docs, as a substitute of chasing every others’ cursors round or opening up a chat window, you’ll be able to instantly simply begin a video name proper in the identical window for everyone who’s lively within the doc.
The concept of blowing up the concept of separate apps into little items that may be embedded in different places isn’t completely new — Microsoft has been trying the same thing with its Fluid framework in Office. That Google’s launching related capabilities in Google Workspace is an indication it might attempt to get critical about difficult Microsoft. If that’s too obscure for you, the press launch quote from the VP in command of Google Workspace, Javier Soltero, is rather more express: “That is the top of the ‘workplace’ as we all know it.”
Google has already taken some steps on this new route — the combination of Google Meet into Gmail was a giant one. Now, although, Google is hoping to attract in additional customers with the comfort of totally built-in providers that don’t ship you on the lookout for one other tab. It’s not a lot that every part is all going to stay inside a Gmail tab on the desktop, however that no matter work floor you occur to be utilizing will have the ability to embody parts from different work surfaces.
Some small examples of this sort of integration can be out there starting at this time. Google Workspace apps will let customers deliver up small previews of different paperwork embedded within the factor they’re engaged on. Google will even develop the usage of “sensible chips,” that are little contact playing cards that may pop up whenever you @-mention anyone in a doc.
The extra formidable options, together with making a doc instantly from a Chat window or beginning a video name from inside a presentation, can be rolling out “within the coming weeks” or “coming months.” As for non-business prospects, these modifications can be out there later than for enterprise customers — once more, “within the coming months.”
It also needs to be stated that each one of that is very desktop-centric, centered on Google’s apps inside internet browsers like Chrome (and hopefully others). Past the aforementioned (and never universally cherished) inclusion of Meet into Gmail, Google’s different cell apps received’t be this tightly built-in to start out.
Lastly, Google is altering up the iconography for its Google Workspace apps. I think that there can be a worldwide revolt on the concept of fixing the Gmail icon from its acquainted all-red M to the multicolored one you see on the prime of this put up — with Calendar an in depth second for probably the most jarring change.
Soltero tells me that Google has no intention of decreasing help for third-party apps in Google Workspace. In case your group makes use of a mixture of Google providers, Slack, Asana, Zoom, or no matter else, nothing ought to change there. However the brand new integrations and promise of much less tab-hopping reveals that Google is hoping that extra of its customers will begin utilizing extra of its merchandise as a substitute of the choice.
As for Microsoft, these modifications are unlikely to knock Workplace off its perch anytime quickly. Consider these updates as an announcement of intent greater than a frontal assault. G Suite (now Google Workspace) has seen sooner and extra substantial updates in Soltero’s first yr in cost than it had in a number of years prior. It certain seems like Google is placing in assets and is gearing as much as have that battle with Workplace.