The North Bay Enterprise Journal has named Norma Kostecka as writer, succeeding Brad Bollinger, who will retire Dec. 31.
Kostecka begins her new function on Monday, Oct. 26.
She joins NBBJ after serving as promoting director for 22 years on the Napa Valley Register, the place she was chargeable for gross sales, promotional and strategic capabilities of the promoting and advertising departments.
Previous to the Napa Valley Register, she served as retail promoting supervisor for the Arizona Each day Solar. Kostecka began her profession in publishing in 1984 as an automotive gross sales consultant at The Occasions Advocate in Escondido in San Diego County, the place she is initially from.
Kostecka mentioned she initially deliberate to grow to be a retail purchaser within the vogue trade. However after graduating from the Style Institute of Design and Merchandising in downtown Los Angeles, she and her husband, Scott, determined to maneuver again to Escondido. As soon as there, she joined The Occasions Advocate and by no means appeared again.
Becoming a member of NBBJ is one thing Kostecka mentioned she’s enthusiastic about, even in these difficult occasions for enterprise that started in mid-March with shelter-in-place and different restrictions imposed because of COVID-19, triggering an financial downturn that features the publishing trade.
“The pandemic is a tragedy and it’s actually a step again for our companies,” she mentioned. “But when we’re enjoying our playing cards proper and if we’re making the most of the down time, we have now a possibility right here to return again stronger … in order that when everybody begins opening up once more, we will probably be prepared for all that.”
Steve Falk, CEO of Sonoma Media Investments, which publishes the Enterprise Journal, in addition to The Press Democrat and different publications, mentioned after looking out lengthy and laborious during the last 12 months for the correct particular person to tackle the function of writer on the Enterprise Journal, Kostecka “checked all of our containers.”
“She brings an revolutionary mindset, intensive expertise within the media enterprise and a ardour for serving to our North Bay enterprise neighborhood succeed. Her monitor report is excellent in main each digital and print efforts on the Napa Valley Register as director of promoting for almost 20 years,” Falk mentioned. “Aware of our North Bay communities, she will probably be deeply centered on enriching the business-to-business worth the Enterprise Journal supplies and to hold on Brad Bollinger’s legacy of management and dedication.”
Kostecka mentioned she’s already recognized one in all her high priorities.
“Gross sales might be going to be the place the fast change will probably be and that’s due to the impact the pandemic has had on our enterprise, but it surely doesn’t essentially imply that I’m going to return in and alter every little thing,” she mentioned. “It’s extra in order that if there’s one division within the publishing enterprise proper now that has been affected, it might be on the gross sales facet.”
Along with publishing a weekly newspaper and working an energetic web site, the Journal levels quite a lot of occasions all year long, together with conferences on enterprise subjects and recognizing space enterprise leaders with awards applications. Kostecka famous how impressed she is that NBBJ was in a position to efficiently pivot from staging reside occasions to doing so on a digital platform like Zoom, a transfer led by Bollinger and his gross sales and advertising workforce.
“Norma is an skilled and energetic chief,” mentioned Bollinger, who has labored within the newspaper trade for greater than 44 years. He began at The Press Democrat in March 1984, then moved over to the Enterprise Journal in 2005, the place he served as editor till 2007, when he transitioned to affiliate writer, then writer in 2012. “She brings a deep media talent set with which to steer the Journal into the longer term.”
Kostecka and her husband have two grown kids, Ryan and Megan. She has backpacked the Grand Canyon twice and is an avid jogger, having run 5 half-marathons.