Napa Dwelling & Backyard shall be in a brand new flagship showroom in AmericasMart for January’s Atlanta Market.
Dwelling decor model Napa Dwelling & Backyard introduced it is going to open a brand new Atlanta flagship showroom in AmericasMart in January.
The brand new area is positioned in Constructing 2, area 1010 on the tenth flooring.
“Napa is thrilled to be going again to the tenth flooring,” says firm founder and President KC Cunningham. “We’re shifting to an unimaginable new residence — an even bigger and higher showroom. The transfer additionally allows us to rethink our area and mix our Backyard Room into our fundamental showroom, making the buying expertise seamless.
“With floor-to-ceiling glass, entrances on 4 hallways, and over 12,000 sq. toes of open flooring plan, our clients merely can not miss us. We couldn’t be extra excited to be on one of many premium way of life flooring at market and invite all consumers to see our best-selling collections in residence, backyard and floral.”
The brand new showroom will open its doorways on Monday, Jan. 11, 2021 to kick off the Atlanta Market. The transfer was a part of the Atlanta NEXT initiative, which is reworking Atlanta Market by capital investments and strategic remerchandising of key assets.
“Napa’s transfer to the tenth flooring is a crucial a part of our reimagining of the house decor and present assets in Atlanta,” says Terence Morris, Worldwide Market Facilities senior vp leasing, Present. “The brand new Napa showroom shall be a lovely and inspirational centerpiece for this new way of life vacation spot.”
Napa Dwelling & Backyard’s Atlanta showroom was beforehand positioned on the twelfth flooring of constructing 2, the place in January it celebrated its twentieth anniversary. The corporate additionally sells its merchandise in Ivystone showrooms positioned in Las Vegas and Dallas. All showrooms shall be open for upcoming January markets.
“We’re celebrating our new showroom with introductions and present specials throughout all best-selling classes,” says Cindy Graves, Napa nationwide gross sales supervisor, “from ceramics to tabletop, from wall artwork to LightLi Candles. And our new proximity to The Gardens permits us to cater much more to our backyard consumers. We may have new planters, new pots and a brand new assortment centered across the theme of a backyard social gathering.”
“When first getting into our showroom, consumers will see a brand new idea for the house known as Meadowood,” says Cunningham. “Once we imagined this room we had no concept that the wildfires in Napa Valley would destroy a part of the famed Meadowood resort there. We determined to maintain the idea identify in its honor. Meadowood is new lighting, furnishings and tabletop gadgets in gentle, heat neutrals and punctuated with metallic accents. This assortment is clear, trendy and casually understated.”
Final summer time, Napa produced a collection of showroom video excursions for purchasers to preview and store their new picks. New showroom movies shall be obtainable earlier than January market.
“We obtained a lot optimistic suggestions from retailers on these movies that we are going to be producing extra video excursions for January, this time from our new showroom,” says Cunningham. “We encourage all retailers to preview and store our collections by utilizing these movies previous to or in lieu of their go to.”
Napa will comply with all well being pointers in showrooms in January. Masks shall be necessary for all consumers and for Napa staff; order takers will observe social distancing when working with consumers; and hand sanitization stations shall be supplied.
“We encourage all clients to attach with their Napa rep earlier than market,” says Graves. “That is one of the best ways to plan a go to this January. Whether or not it’s in individual, by a Zoom name, or by watching one among our video excursions, we are going to do our greatest to deliver the showroom expertise to each buyer.”
