A downtown enterprise program that began in Modesto and pays clients for purchasing native has been expanded to incorporate Turlock and all cities in Stanislaus County.
The RAD Card, or, “Aid Throughout Downtown” Card, is a digital reward card created by the Downtown Modesto Partnership this summer season. It was initially targeted on aiding downtown Modesto companies however with the dedication of 1 million {dollars} from Stanislaus County CARES Act, the RAD Card program will now increase to downtowns in all cities and unincorporated communities countywide.
When a buyer downloads the RAD Card app, their buy quantity of both $25, $50, $75 or $100 is robotically matched, doubling the funds within the buyer’s RAD Card account. The shopper’s app is then assigned a singular QR code that may be scanned by collaborating eating places, retailers and private care providers when a transaction happens.
It is a utterly contact-free, cell expertise for use from a sensible cellphone. Offering a contactless course of was an essential function when creating this program, because of the sensitivity of customers throughout these instances.
“Downtowns depend on human alternate, pedestrians on sidewalks and a powerful sense of place, all issues that had been impacted by shelter-at-home orders and the metered reopening of the financial system,” mentioned Josh Bridegroom, President/CEO of the Downtown Modesto Partnership.
“The brand new countywide downtown reward card program will assist show solidarity and additional efforts to focus on downtowns as metropolis facilities, the one neighborhoods that belong to everybody within the metropolis, regardless of the place they reside,” continued Bridegroom, “and provided that many customers’ pocketbooks have been adversely affected by the financial downturn, an important worth has by no means been extra essential in engaging downtown patronage.”
After County Board of Supervisors realized in regards to the downtown Modesto RAD Card program and the way it had offered out in lower than three weeks, they voted unanimously to work with Downtown Modesto Partnership to shortly deploy support by the platform countywide.
“This modern answer to the financial woes felt in our central cities is a superb use of CARES Act funds,” mentioned Raul Mendez, Assistant Govt Officer and mission lead for the County. “We see this as an important alternative to provide county residents the inducement to spend in a method that may assist companies with their backside line simply in time for the vacations.”
Downtown Turlock enterprise proprietor Mariah Williams of Flawless Studio of Magnificence mentioned her shoppers are already profiting from this system.
“I had one consumer who not solely spent extra, however tipped extra and acquired merchandise,” mentioned Williams.
“I find it irresistible. I feel it’s wonderful. I feel my shoppers are extra keen to spend more cash with me,” she continued.
To go to the RAD Card web site, go to theradcard.com.
