Pleasant’s, then identified merely as Pleasant, was based in 1935 by brothers Curtis and Prestley Blake.
Constructed on the premise of making a family-friendly eating expertise, Pleasant’s gained over prospects with its prolonged ice cream record, diner-style environment, and grounded menu of burgers, sandwiches, and extra.
Nonetheless, the coronavirus pandemic has despatched the restaurant trade right into a tailspin, primarily affecting eating places that struggled to transition to supply and curbside choices.
Pleasant’s CEO George Michel said in a statement that the corporate had made “essential strides towards reinvigorating our beloved model” throughout a time of nice change, but “like many restaurant companies, our progress was abruptly interrupted by the catastrophic affect of COVID-19.”
Here is the story of how Pleasant’s went from a family-favorite institution to one in every of many struggling restaurant chains.