Tuesday, December 1, 2020

150-year-old Frankenmuth business plans Main Street expansion


FRANKENMUTH, Mich. (WJRT) (11/04/2020)-An enormous undertaking is coming to Primary Road Frankenmuth.

Star of the West Milling Firm is in talks with the town to develop its milling operation into a brand new house with a model new product.

“Star of the West has been a fixture within the Metropolis of Frankenmuth for 150 years,” Bridget Smith, Frankenmuth’s metropolis supervisor defined.

Rising above the long-lasting gabled streetscape of downtown Frankenmuth, Star of the West Milling Firm’s silos have turn out to be a form of beacon.

“They approached the town with this improvement thought a few months in the past,” Smith associated.

What’s all of the fuss about?

Flaked wheat.

The distinctive providing would be the focus of a plan to develop the footprint at Star of the West. A brand new product with manufacturing slated to roll right into a model new constructing adjoining its facility on Primary Road.

“It form of seems to be like granola,” Smith described the pattern bag of flaked wheat on the convention desk in entrance of her throughout a Wednesday interview with ABC12. “What it’s basically is a ready-to-eat product.”

The 150 yr outdated firm has watched Frankenmuth change round it and extra not too long ago, the outdated icon has discovered itself an unlikely image of hope.

“Star of the West has clearly, particularly throughout this pandemic, form of been a shining star when it comes to manufacturing within the Metropolis of Frankenmuth,” Smith mentioned. “It’s simply been nice to see their means to develop.”

The round $3.5-million undertaking fills a clean house on Primary Road and the potential for enlargement, Smith says, may imply a lift for the native financial system right here.

“They proceed to purchase from native farmers to supply this, right?”

“Sure,” Smith responded. “Sooner or later, they may use the identical course of for different supplies. It actually, I feel, opens the door to extra of this specialty kind of area of interest enterprise.”

Smith mentioned its designers had been additionally cognizant of how the enlargement would match into Frankenmuth’s hallmark Alpine streetscape.

“It’s a extremely good instance of a neighborhood company associate form of coming to the desk and fascinated with the planning course of in another way,” Smith associated.

The plans go earlier than metropolis council on Tuesday for approval.

Copyright 2020 WJRT. All rights reserved.



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