The new crab and shrimp dip at Hillside Fantastic Grill is baked till bubbly, then served with pita bread. (Daniel Houston/Group Impression Newspaper)
“We had been pondering ‘recession,’” stated Rick Valley, basic supervisor and part-owner of the restaurant. “We by no means considered ‘pandemic.’”
The restaurant’s strategy—serving grilled favorites with fine-dining touches at extra reasonably priced restaurant costs—was anticipated to face out as a sexy choice for patrons even throughout an financial downturn, Valley stated. However the restaurant was not constructed round takeout or curbside service till the pandemic struck, he stated.
As eating areas throughout the nation needed to shut down within the early days of the pandemic, Hillside moved shortly to chop prices, restrict hours, take away much less worthwhile objects from the menu and get the message out about its curbside and takeout providers, Valley stated.
These measures allowed Hillside to perform a uncommon feat for a restaurant this yr. The enterprise roughly broke even over the primary 4 months of 2020, Valley stated.
Now, the restaurant is seeing higher enterprise, he stated.
Numerous staff have been rehired. Meals objects have been added again to the menu. Beverage choices have been expanded as soon as once more.
Valley attributes the restaurant’s relative success in navigating the pandemic to having made a powerful impression with the neighborhood within the yr earlier than the virus hit. He additionally famous the restaurant providing meals that individuals sought out throughout early shutdowns.
“It’s coming again, and it will get higher and extra sturdy with the loosening of restrictions,” Valley stated.
In harder occasions, clients continued to order the restaurant’s favourite dishes. Burgers, ribs and varied household packs devised for the pandemic atmosphere had been significantly widespread, Valley stated.
Though the dine-in space is fuller now than it was a number of months in the past, about 20% of the restaurant’s enterprise continues to be curbside and to-go, Valley stated.
Hillside Fantastic Grill
3140 FM 407, Highland Village