Buyers are being invited to hitch small companies throughout the Santa Clarita Valley in taking part within the eleventh annual Small Enterprise Saturday this weekend.
Although held nationwide every year on the Saturday after Thanksgiving, this 12 months’s occasion is very vital to many native companies because the pandemic continues to have an effect on their enterprise.
“It means the world when prospects do come out and help us little guys,” mentioned Cynthia Rowley, proprietor of Refined Classic Boutique in Valencia. “I believe if prospects don’t come out and help small companies, we’re not going to outlive. Bodily shops simply are usually not going to be there.”
Dana Allison, proprietor of Propinquities, a girls’s clothes retailer in Newhall, agreed, including, “You need to store native to maintain your neighborhood alive.”
As COVID-19 circumstances proceed to surge and county officers think about shutting down non-essential companies, these within the SCV are holding their breath.
“We’re simply retaining our fingers crossed that all the things stays open,” added Kathleen Teague, proprietor of Maison on Important in Newhall.
Many of those small companies have gotten artistic in retaining enterprise over the previous few months, together with utilizing social media to their benefit.
“I really feel like I’ve by no means labored so exhausting in my life,” Rowley mentioned. “I’ve been doing stay Fb occasions, and generally it’s only a matter of exhibiting individuals round Saturday morning earlier than the shop is open, what’s are available and it entices them to return into the shop.”
Whereas Allison mentioned you’ll be able to’t preserve individuals from procuring on-line, she does what she will be able to to make prospects take pleasure in their expertise when coming into her store.
“We’ve got a very nice assortment of issues, we have now actually good customer support, our retailer has a really good atmosphere,” Allison added. “Individuals like coming in right here for that — you don’t get that on-line.”
Equally, Teague thinks of procuring in-store as extra of an expertise.
“All the pieces is simply arrange in a technique to have a full procuring expertise, versus only a fast purchase on-line,” she mentioned. “You are available for one factor, however you discover a lot of different little hidden treasures.”
Teague additionally makes it some extent to verify each product she carries has a narrative.
“I can let you know concerning the maker, I can let you know concerning the enterprise — that’s what I believe is vital,” she added. “Additionally, most of it’s made regionally, so by you shopping for from me you’re supporting different small companies.”
Each the SCV Chamber of Commerce and metropolis of Santa Clarita have additionally been selling Small Enterprise Saturday, encouraging residents to make a big effect by procuring small and native.
“Regardless of 2020 having an infinite affect on our neighborhood as a complete, we’re excited to rally our neighborhood collectively on Nov. 28 in a protected and socially distanced method to make sure all of us store native and help our native eating places to advertise our small companies and help the motion,” Ivan Volschenk, managing accomplice of Evolve Enterprise Methods, which manages the chamber, mentioned in a ready assertion. “Particularly with the newest (well being) order, now greater than ever, with one buy at a time, we’re serving to our neighborhood thrive and making a big effect by procuring small.”
In accordance with the U.S. Small Enterprise Administration, not solely do small companies account for 99.7% of all companies within the U.S., but additionally 68% of income generated at a neighborhood enterprise will keep locally.
Because the pandemic started, Rowley’s had prospects are available particularly to help her and her enterprise.
“I believe it’s superior, particularly in at present’s world the place so many individuals purchase on-line,” she added. “This 12 months particularly we love that so many shoppers have are available and supported us already.”
In order Small Enterprise Saturday nears, Rowley is trying ahead to seeing what help her enterprise can garner.
Teague agreed, including, “We’ve got so many cute little hidden retailers round Santa Clarita. Simply get out and discover the town and see what we have now out right here.”