Rohnert Park, CA – Sonoma State College not too long ago acquired prestigious awards from worldwide authorities on wine and viticulture analysis. Dr. Armand Gilinsky, Korbel Professor of Wine Enterprise, was introduced with the Greatest Case Bronze Award on the October 2020 digital convention of the North American Case Analysis Affiliation, the main governing physique for case analysis internationally, for his case examine Throwback Brewery: Efficiency Appraisal Choices to Ring within the New 12 months. Dr. Gilinsky additionally acquired the Prix De L’OIV 2020 OIV Award for his guide Social Sustainability within the World Wine Business. The OIV Award is a distinction granted every year by the Organisation Internationale de la Vigne et du Vin, whose membership consists of eminent personalities in vitiviniculture. And, Dr. Liz Thach, Distinguished Professor of Wine, acquired the highest Corridor of Fame guide award from the Gourmand World E book Awards for Luxurious Wine Advertising and marketing: The Artwork and Science of Luxurious Wine Branding.
“The subjects of Luxurious Advertising and marketing, Social Sustainability, and Making a excessive worth model by way of excessive efficiency practices, are all extremely essential to practitioners’ success in at present’s surroundings,” mentioned Dr. Jean-Francois Coget, dean of the Faculty of Enterprise and Economics at SSU. “I’m happy to see how a lot influence our school are having by way of their scholarship. They’re serving to us fulfill our mission to be of service to trade.”
The Throwback Brewery case examine analyzes homeowners Nicole Service and Annette Lee’s problem in leveraging their staff to realize their purpose of positioning the brewery as a “should cease” vacation spot. The examine examines the viability and effectiveness of a brand new efficiency administration system in optimizing operational effectivity by offering readability round roles and duties, minimizing pay disparity, and making a course of for worker development. An summary of the Throwback Brewery case examine might be obtained by contacting Dr. Armand Gilinsky.
“We have been delighted to listen to that the case examine on Throwback Brewery gained the Greatest Case Bronze Award on the 2020 North American Case Analysis Affiliation (NACRA) convention,” mentioned Nicole Service, co-owner of Throwback Brewery. “We really feel fairly strongly that the ideas lined on this case examine, together with expertise administration, core values, tradition, and efficiency administration, deserve much more focus and air time within the classroom. Hopefully this case will assist to encourage the following era of entrepreneurs to focus as a lot, if no more, time on their individuals than their revenue. With the suitable individuals in place, centered on a core mission and targets, the revenue will come!”
Social Sustainability within the World Wine Business examines the social dimension – individuals and communities – of sustainability within the wine trade. It explores subjects reminiscent of philanthropy, poverty, pure disasters, communication, and wine tourism from a worldwide perspective utilizing analysis and case research in developed and growing nations. This guide supplies researchers, lecturers, practitioners, and college students with assorted views of social sustainability within the world wine trade. It’s out there for buy by way of Palgrave MacMillan.
Luxurious Wine Advertising and marketing: The Artwork and Science of Luxurious Wine Branding provides “an insightful look into advertising and marketing wine that goes past Advertising and marketing 101. Liz and [co-author] Peter have introduced their distinctive perspective and information to share with others within the wine enterprise. For entrepreneurs and executives that is an indispensable reference,” mentioned Heidi Barrett, winemaker at La Sirena positioned in Napa Valley, California. The guide particulars the right way to craft, implement, and keep a luxurious wine model. It contains authentic analysis carried out by the authors on the dimensions of the luxurious wine market and evaluation of its regional segmentation, permitting for brand spanking new and distinctive perception into the world’s high wine areas. Luxurious Wine Advertising and marketing: The Artwork and Science of Luxurious Wine Branding is on the market for buy by way of Amazon.
Professor Armand Gilinsky has authored over 50 printed enterprise case research and articles overlaying wine enterprise technique, entrepreneurial technique, and socially accountable entrepreneurship. He printed Crafting Sustainable Wine Companies: Ideas and Circumstances in 2015.
Professor Liz Thach, MW, is an award-winning creator who has printed over 130 articles and eight wine books, together with Luxurious Wine Advertising and marketing, Name of the Vine, Greatest Practices in World Wine Tourism, and Wine Advertising and marketing & Gross sales. She additionally works as a wine choose in numerous competitions. Professor Thach obtained the excellence of Grasp of Wine in Might of 2011.
Concerning the Wine Enterprise Institute
The Wine Enterprise Institute serves as an mental and trade hub for school, college students, and the enterprise neighborhood. Based in 1996 as a partnership between the wine trade and the Faculty of Enterprise and Economics at Sonoma State College, the WBI supplies cutting-edge analysis that informs trade greatest practices and program curriculum. The WBI provides on-line and in-person wine-focused levels and trade certifications. For extra details about our wine enterprise analysis, or diploma and certificates applications, please contact us at [email protected], or go to https://sbe.sonoma.edu/winebiz