Invincible Entertainment Partners, an impartial manufacturing and distribution firm, has acquired Business Rockstars — a producer of video programming that includes CEOs and entrepreneurs — for $20 million in inventory.
Thom Beers and Steve Lehman, each longtime media execs and principal companions of Enterprise Rockstars, bought the corporate to Invincible. With the pact, the duo will be part of Invincible’s board.
Beers, an Emmy-winning producer, is former chairman and CEO of FremantleMedia North America and was founder/CEO of Unique Productions (“Deadliest Catch,” “Ice Street Truckers,” “Storage Wars”). Lehman beforehand was founder/CEO of Premiere Networks (now owned by iHeartMedia) and was a first-round investor within the Mark Cuban-led Broadcast.com (acquired within the early days of the dot-com growth by Yahoo).
Tom Ashley, founder and CEO of Invincible Leisure, stated he desires to develop Enterprise Rockstars’ viewers and switch it right into a “higher entrepreneurial Cheddar,” a reference to the startup acquired by Altice USA for $200 million last year. In line with Ashley, the content material Enterprise Rockstars produces isn’t conventional enterprise and finance information à la CNBC — it’s extra like “an entrepreneurial masterclass.”
“Our purpose is to develop distribution,” Ashley stated. The following section might be for Enterprise Rockstars to “create extra unique programming to develop on what we have already got.”
Based in 2012, Enterprise Rockstars at present produces 12 exhibits and its programming airs in 43 million TV households. So far, it has banked interviews with greater than 3,000 CEOs, entrepreneurs and different enterprise leaders, Lehman stated. The corporate broadcasts from the Nasdaq MarketSite studios in New York Metropolis’s Instances Sq. and Beers’ Digiland studio complex in Burbank, Calif.
Enterprise Rockstars began out as a two-hour day by day radio present in Los Angeles as “a means for Thom [Beers] and I to satisfy cool corporations to spend money on,” Lehman stated. Concerning the sale to Invincible, he stated, “We thought this might be a fantastic strategic alignment for Enterprise Rockstars. I’ve come to have loads of respect for Invincible. Tom is on the forefront of the change we’ve all been seeing.”
Added Beers: “I’m actually trying ahead to working with the Invincible staff. They’re extremely effectively versed in OTT and various distribution platforms, and well-positioned to achieve this new media world.”
Philadelphia-based Invincible manages a content material catalog of practically 5,000 belongings together with such titles as “The Adventures of Sonic the Hedgehog,” “Kong,” “Double Dragon,” and “Highlander.” The corporate additionally operates free, ad-supported streaming TV networks together with Galxy TV, FrightFlix, Watch It Child, Watch It Scream, Cinepride, Dungeon TV, Ski TV, Display screen Desires and El Conflicto.
Enterprise Rockstars’ eight workers are becoming a member of Invincible, which is also taking on its studio house at Digiland.
Pictured above (l. to r.): Thom Beers, Steve Lehman, Tom Ashley