Picture by Nicholas McVicker
Jose Nuno is the proprietor of La Surtidora, a celebration provide and comfort retailer in Metropolis Heights. Like so many others, he feared for his livelihood when COVID-19 first struck.
“I used to be like, ‘How am I gonna survive if folks cease coming in?’” he mentioned.
Few San Diego neighborhoods have been hit as laborious by the pandemic as Metropolis Heights. And although Nuno mentioned enterprise has ticked up through the holidays, it nonetheless isn’t again to what it was earlier than the pandemic.
However because of a brand new initiative launched by the Metropolis Heights Enterprise Affiliation, Nuno is worrying a bit much less, each for his retailer and for his group.
Earlier this month, the Enterprise Affiliation raised $300,000 to buy present certificates from 50 native companies. The affiliation then gave these present certificates to households in want.
“On the similar time it’s serving to the group and it’s additionally serving to logical companies,” Nuno mentioned.
This system is at present nonetheless in its pilot section however it’ll possible develop within the coming weeks.
Enrique Gandarilla, the enterprise affiliation’s government director, mentioned the present certificates program might have long-term advantages for companies in one of many metropolis’s lowest revenue neighborhoods.
“The companies are getting new clients who could have by no means been there earlier than and at the moment are discovering this enterprise of their neighborhood,” Gandarilla mentioned.
In the meantime, Nuno says it’s clear that the present certificates are going to those that want them most.
“The individuals who got here in with certificates, I might see, have been folks in want – what they obtained is milk, eggs and bread,” he mentioned. “It actually offers them a little bit push in these powerful instances … I want it might proceed eternally.”
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